Our story began with Juno, a spirited white-haired Border Collie whose vibrant personality and natural style inspired everything we do.

Founders Gabe and Nara named the brand “Juno ya” as a tribute to their beloved dog, blending her name with a Korean expression—“ya”—a warm, familiar way of calling someone close. Juno wasn’t just a pet; she was family. With her flair for fashion and playful charm, she turned heads wherever she went and left a lasting impression on everyone she met.

Though we lost Juno to an untreatable illness, her legacy lives on through our commitment to creating distinctive, design-forward dog accessories. Every leash, collar, and piece of apparel is thoughtfully crafted to celebrate your dog’s individuality.

We believe every dog deserves to show off their unique character—and look great doing it. Welcome to the Juno ya family, where style meets soul, one dog at a time.